How do appointment setting companies charge?
Most bill on something other than a call that took place: 36 of 53 outbound services we mapped bill on a retainer, seats or credits, a meeting in the diary or a qualified lead. Only 12 of 53 bill on a meeting held, and none bills on a completed call with a quality certificate.
53 services · 8 Oct 2026
How it works
The billing event is the moment a provider is paid, so it is the first thing to ask about. Here is how the 53 we mapped split:
A monthly retainer: 17 of 53 bill this way, so you pay whether or not a meeting happens.
Seats, subscriptions or credits: 10 of 53.
A meeting in the diary: 6 of 53 bill once it is scheduled, whether or not the buyer turns up.
A qualified lead or opportunity: 3 of 53.
A meeting held or attended: 12 of 53.
Not published: 5 of 53 do not say what they bill on.
Where a per-meeting price is published, it starts at about EUR 70 and runs to about USD 825. Once the meeting is scheduled, the most any of them offers is a pre-meeting brief, and none scores the conversation.
Shannon bills on a call that took place: you pay when the call happens, not when it is scheduled. Billing is £200 per completed call on Founder and Pipeline, and a wrong-fit call is not billable. Billable means the agreed call took place, and the call carries a Certificate of Quality.
53 services · 8 Oct 2026 Prices exclude VAT
The facts
- The market map was measured on 8 October 2026.
- 36 of 53 services bill on something other than a call that took place.
- 0 of 53 bill on a completed call with a quality certificate.
- Published per-meeting prices start at about EUR 70.
- Published per-meeting prices run to about USD 825.
53 services · 8 Oct 2026