Case studies

How we write them

Each one follows the same shape, like a chess game review.

1. The seller: who they are, in one line.
2. The problem: what kept going wrong.
3. The moment: the point where deals turned, shown with a real plan or message.
4. What changed: the one habit or move.
5. What happened next: the numbers, from the ledger.
6. In their words: one quote.

Each is drafted from what we observed, with buyers anonymised. Nobody is named before they agree in writing.

How Shannon was built