One system from first message to the close.

How she thinks: one decision

An example. A buyer replies to the opening: Interesting. Send me something to read first.

Their problem is acknowledged, but they haven't put a cost on it yet. These are her four moves. Open one to see why it's there.

Each move shows two odds. One is her first release, at equal odds. One is an example after outcomes.

1. Ask the one question that puts a cost on their problem25%42%

   Their problem is acknowledged, not quantified. One question about what it costs them moves it up a rung. It also answers their request with a reason to talk.

2. Send a short note on their problem and offer two times25%31%

   It keeps the conversation moving without asking them to do any work. Two times make yes easy.

3. Send the overview they asked for25%18%

   It gives them exactly what they asked for. It doesn't move their problem.

4. Wait, and follow up next week25%9%

   It respects their pace, at the risk of the conversation going cold.

First release · equal odds Example, not a live decision

How she learns