How do IT companies win new clients with outbound?
By earning trust before the first call: half of senior technology buyers (50%) say trust is the single most important factor in choosing a vendor, and 71% have rejected one they did not trust. Shannon writes only to the buyers who fit your brief, each with a receipt that shows why, and schedules first meetings into your sellers' diaries.
EC-PR · 200 buyers · Aug 2025
How it works
IT buyers say responsiveness, transparency and measurable case studies drive their trust. To judge a vendor's credibility, 49% look for transparent pricing and 48% for case studies. Trust is hardest to build early: 28% find it most difficult to trust a vendor at the research stage, before anyone has spoken.
With Shannon, it starts with one conversation and a brief: who you want in the room, and who you do not. She reads every candidate against the brief and admits only those inside it. She writes the opening, a researcher sends it from a real account, and she schedules the meeting into your seller's diary. Before the call, your seller gets a plan in their own words, and she stays with them on the call.
Writing to a named buyer at a company is allowed under PECR, because its email marketing rule does not apply to corporate subscribers. UK GDPR still applies when the email address identifies a person.
Our own pricing is published: £200 per completed call on Founder and Pipeline, and a wrong-fit call is not billable.
EC-PR · 200 buyers · Aug 2025 Prices exclude VAT
The facts
- 50% of senior technology buyers rank trust first in vendor selection.
- 71% have rejected a vendor they did not trust.
- 49% look for transparent pricing when judging credibility.
- Billing is £200 per completed call on Founder and Pipeline.
EC-PR · 200 buyers · Aug 2025 Prices exclude VAT