What is an outsourced SDR, and what does it cost?
An outsourced SDR finds the buyers who fit your brief, writes to them and puts first meetings in your sellers' diaries, so your sellers spend their time selling. What it costs depends on what the provider bills on: 17 of 53 outbound services we mapped bill a monthly retainer, and Shannon bills £200 per completed call.
53 services · 8 Oct 2026 Prices exclude VAT
How it works
Teams outsource this work because selling time is scarce: reps spend 28% of their time selling. The work has to be done well, because 73% of B2B buyers avoid suppliers who send irrelevant outreach.
With Shannon, it starts with one conversation and a brief: who you want in the room, and who you do not. She reads every candidate against the brief and admits only those inside it, each with a receipt that shows why they fit. She writes the opening, a researcher sends it from a real account, and she schedules the meeting into your seller's diary.
Most outsourced services stop once the meeting is scheduled: the most any of the 53 offers after that is a pre-meeting brief. Shannon plans the call with your seller, is on the call, and reads it afterwards to say what earns the second one.
On price, ask what the provider bills on: 36 of 53 bill on something other than a call that took place. Where a per-meeting price is published, it starts at about EUR 70 and runs to about USD 825. Shannon bills £200 per completed call on Founder and Pipeline, and a wrong-fit call is not billable. Founder and Pipeline also carry a fee for each person: £0 a month for the first 90 days, then £250 a month from day 91.
Salesforce · 7,775 reps · 2022 Gartner · 632 buyers · 2025 53 services · 8 Oct 2026 Prices exclude VAT
The facts
- Reps spend 28% of their time selling.
- 17 of 53 outbound services bill on a monthly retainer.
- 0 of 53 bill on a completed call with a quality certificate.
- Billing is £200 per completed call on Founder and Pipeline.
- A wrong-fit call costs £0, because it is not billable.
Salesforce · 7,775 reps · 2022 53 services · 8 Oct 2026 Prices exclude VAT