How do recruitment agencies win new clients?
Most agencies are working hard at it: business development is the #1 priority for 44% of recruitment agencies, and hiring freezes and budget constraints are now the biggest obstacles to winning new business. Outbound that works writes to the hiring managers who fit your brief, one at a time, and puts first meetings in your consultants' diaries.
Firefish · 132 agencies · 2025
How it works
Competition from other agencies is now the second biggest obstacle to winning new business, so a generic pitch is easy to ignore. Agencies know it: 54% of agency leaders are doubling down on high-quality communication to win.
With Shannon, it starts with one conversation and a brief: the clients you want, and the ones you do not. She reads every candidate against the brief and admits only those inside it, each with a receipt that shows why they fit. She writes the opening, a researcher sends it from a real account, and she schedules the meeting into your consultant's diary.
Writing to a hiring manager at a company is allowed under PECR, because its email marketing rule does not apply to corporate subscribers. UK GDPR still applies when the email address identifies a person.
You pay when the call happens, not when it is scheduled, and a wrong-fit call is not billable. Billing is £200 per completed call on Founder and Pipeline.
Firefish · 132 agencies · 2025 Prices exclude VAT
The facts
- Business development is the #1 priority for 44% of recruitment agencies.
- 54% of agency leaders are doubling down on high-quality communication.
- Hiring freezes and budget constraints are the biggest obstacles to winning new business for UK and Ireland agencies.
- Billing is £200 per completed call on Founder and Pipeline.
Firefish · 132 agencies · 2025 Prices exclude VAT